“People now have a much greater understanding of the art of fashion than before. In 2019, for example, the Cannes Film Festival red carpets generated $101 million in media impact value for multiple brands, according to Launchmetrics.Īfter decades of movie premieres and award show coverage on television, Melissa Rivers said she thinks the audience is now more “educated” when it comes to red carpet dressing. Getty Imagesįashion brands became more invested in the red carpet business after seeing what a good advertising avenue it could be. Halle Berry arrives at the Academy Awards 2002. These descriptions can be found in newspapers.”įor the historian, the red carpet “symbolized status, something most people had no access to.” This was no modest affair but a full-blown red carpet with carriages arriving and even curious crowds and the printed press covering some of these happenings. It became a widespread practice in society circles, used for events such as weddings, balls and receptions. “The red carpet lands in modern society with European aristocrats who wanted to maintain certain traditions that elicited their status in society. Lundén says the “red carpet treatment” can be found in American newspapers at least since the days of Fashionable Society (1821 to 1861). Trains, airplanes and the red carpet treatment It elicits action, attracts attention it is associated with danger, power, passion and aggression,” Ludén said. In modern times, and with the advent of the psychology of color, red continues to carry some of these connotations. In medieval times, it also carried religious significance as the blood of Christ and the fires of hell, love and beauty. Michel Pastoureau ascribes connotations to life force, the divine, love, lust, anger, wealth and power - war. “Throughout history, red has had many different connotations. In the 19th century, the red color was already a symbol of status. Around 1760, the French discovered how to dye wool, silk and cotton in bright red, using red dyes mainly for upholstery and tapestry. With time, the color purple used by royals became more and more red. “An Emperor of the Third Century,” 1924, from “Costume & Fashion - The Evolution of European Dress Through the Earlier Ages,” by Herbert Norris. Let all the ground be red where his feet pass and justice, previously absent, bring him home to the hearth he bought he would never return to.” “It is said to be purple rather than red,” she explained, adding that only on a version called “Agamemnon in Plain and Simple English” (Golgotha Press, 2013), does the text directly mention the color red saying, “Cover the ground for the king to walk soon with the red carpet. In “Agamemnon,” Clytemnestra, wife of the main character, speaks of a “floor of crimson broideries to spread / For the King’s path.” For Lundén, the color is a point of contention. “For once, as a historian, the mere mention of a ‘first’ something raises skepticism, but also because these texts have traveled through several translations/interpretations in which meaning has shifted to suit phrasings and audiences.” “There are several references to ‘Agamemnon’ being the first mention of a red carpet, but I have always hesitated about this association,” Lundén said to WWD. An aerial view of the Shrine Auditorium where the 73rd annual Academy Awards are being held March 25, 2001, in Los Angeles.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |